In the process of progressing through this decade, the goals and strategies of advertising differ from what was once thought of as conventional. People involved in commerce always eagerly try to find a niche to catch the consumer’s attention.
One such powerful but at the same time a rather discrete approach is turning your car into a mobile advertising space with the help of custom car decals. This type of advertising serves as a captivating form that not only grabs consumers’ attention but also covers a vast community, and is economically efficient in terms of marketing.
THE ROLE OF MOBILITY IN ADVERTISING
Think about that brand message cruising down the city streets, the suburbs, even the countryside. Custom car decals transform your car to be an advertisement that travels on the road and has the potential of reaching as many people as the number of cars on the road per day. Unlike the conventional billboards that are fixed at strategic positions, your branded vehicle is constantly moving thus maximum impressions are created to a cross-section of society.
Advantages That Are Associated With Custom Car Decals
1. Cost-Effective Marketing: Car decals are installed investments that generate benefits for many years. Compared to other advertising mediums like digital ads, TV ads, or newspapers, car decals are fairly affordable and offer steady continued visibility.
2. Wide Reach: Regardless of whether the car is parked or is on the road, a vehicle with exciting decals will definitely set the ball rolling. It is noticed by pedestrians, other drivers, and passengers; therefore, is an effective way of ensuring brand recognition.
3. Local Targeting: Car decals are good for local advertising since your vehicle moves within your region where the targeted customers are. This is especially suitable for the small business entity that is seeking to establish its market in a certain region.
4. Brand Reinforcement: Repetition is also insightful in building up an individual’s brand recall especially when they are exposed frequently to the brand message. Thus, the basic rule is – higher the frequency of identification of your vehicle, the higher the chance that people will remember your brand.
DESIGNING EFFECTIVE CAR DECALS
In order to get the best out of your car decal, it is advisable to design the car decals to be appealing while at the same time conveying vital information. Here are some tips for creating effective car decals:Here are some tips for creating effective car decals:
1. Bold and Readable Fonts
Select obvious fonts so that they can be seen by people from a distance they are viewing the poster. Do not use extremely complicated forms of fonts for writing the information which can hardly be read while the vehicle is moving.
2. Striking Colours
For visibility select the colours, which can be opposite and where the message will be clearly seen. Cheerful and clear cut colours are able to catch the eye very fast.
3. Clear Branding
Make sure your logo is large enough for people to read the name of your business and have your phone number and address easily visible.
4. Concise Messaging
Be brief with your message, don’t write too much. Emphasise what is relevant to this as the tagline , web link or phone number.
5. High-Quality Graphics
It is advised to use high-quality images and graphics that will keep the website presentably neat. A low-quality picture or one with low resolution will do your brand more harm than good.
CONCLUSION
Enhance the footprint of your brand with the best custom car decal stickers from Copy Shop. where you dream and we recreate!